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Lynda Carter is the only star who achieves top TV ratings in both musical and dramatic specials. Her fourth variety special, "Lynda Carter, Street Life," with George Benson and Tony Orlando guesting, aired on CBS in March and won the rating derby. Her Emmy-winning CBS special, "Lynda Carter Celebration," was one of the highest-rated musical variety offerings of 1981. In the field of dramatics, she again has consistently proved a ratings and review winner by tackling significant subject matter. "Born To Be Sold," her most recent motion picture for television, not only was a major Nielsen winner for NBC, but did it against such formidable opposition as the season premieres of "M.A.S.H.," "Lou Grant" and "House Calls" and one of the most attractive Monday night NFL games. It did so while tackling a subject of deep social significance, the plight of children sold illegally for adoption. Similar success was achieved by Lynda's first television movie, "The Last Song," a highly-suspenseful CBS film which candidly addressed the perils of uncontrolled chemical pollution and garnered a 37 share of the audience. The title song from the movie, as performed by Lynda, was produced by entertainer extraordinaire, Kenny Rogers. Within the past two years, Lynda Carter hosted three other dynamic television variety specials, starred in two dramatic telefeatures, headlined London's famed Palladium, and became the first entertainer to associate herself with a major women's professional tennis tournament. Lynda Carter has proven a truly international star. In the world of sports, she is a premier attraction as well. Lynda hosts such premier professionals as Chris Evert Lloyd and Martina Navratilova in the annual $125,000 Lynda Carter/Maybelline Tennis Classic which has been held in Deer Creek, Florida. Appointed Beauty and Fashion Director of Maybelline Cosmetics, Lynda appears in advertising as well as serving as a consultant in the development and marketing of new products. Her achievement in this area startled even the flamboyant cosmetics industry. In the 18 months following her association with Maybelline products, the company's sales tripled, skyrocketing from $70 million to over $200 million.
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